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blog-img 01 Feb

Create App with Augmented Reality to Increase Sales

Using innovative technologies in custom developments is a habit that is becoming very popular in companies. These technological trends provide added value to both the company and its users. That is why betting on projects such as creating an app with augmented reality (AR) can help to succeed in any sector.

The organization projects an innovative and updated image. At the same time, it offers its clients a series of benefits. Some main competitions where AR is used are medicine, leisure, education, or sales.

The Objective: How To Improve The Sales Process?

On the one hand, a seller cannot always take the products with them because of their size, fragility, price, or legal restrictions. In this case, some pieces from the client's catalog were delicate or too expensive to transport constantly.

On the other hand, consumers are often unwilling to buy products they cannot physically see or have a realistic image of.

Faced with this problem, we are faced with the challenge of offering an alternative so buyers can properly analyze and observe the articles.

Creating an app with augmented reality was the chosen option. A growing technology and the ideal medium to represent products faithfully to their original appearance, providing the confidence in the product that their customers needed.

The Solution: Create an App with Augmented Reality

Through a reader, augmented reality is responsible for projecting 3D models of catalog items on mobile devices' screens. In this way, salespeople have all the customer's products in the palm of their hand with just a flick of their finger.

It can be developed using A-Frame, VueJS, and Arkit technologies. And as a result, a functional platform based on the user experience has been obtained and offers a catalog of interactive products.

The use of the app is very simple, in addition, it should have an explanatory module as a guide so that users have no doubts about its operation.

Once the seller accepts the permission to access the camera, he has to focus on the pattern corresponding to the product he wants to display, and the mobile application will do the rest.

This augmented reality app should have a very detailed interface. The products reflected through it should be realistic and true to the original items. What's more, it should even be possible to rotate and zoom them to view them from all their perspectives. Likewise, they are projected in proportion to the size the article would have in reality, faithfully corresponding to the catalog.

What Can We Expect From these Developments?

Suppliers, sales representatives, and customers benefit from this technological project. Betting on innovation through practical solutions can help improve corporate performance and offer different advantages to stakeholders.

Brand consumers can now purchase the products with a clear image of them. They have more information when buying, so they are more predisposed to it, and their trust in the company increases.

Similarly, sellers have a functional tool that saves time and effort when marketing the material. Finally, the company manages to unify all its products on a single platform, improving its productivity, its corporate image and increasing its sales.

Augmented reality and virtual reality are increasingly present in companies' business model, giving them a competitive advantage. Therefore, before betting on any of them, it is convenient to analyze the needs and internal objectives of the company and have a good IT team.